El Topo is a taquería that mixes Mexico's authentic flavors with Colombia's greatest ingredients.
The brand’s visual identity conveys an image that follows through its essence: bold, remarkable, playful,
and 100% true to its Mexican and Colombian roots. The real challenge here was to merge both cultures
into a cohesive brand that will be remembered not only for its phenomenal flavors but for the brand itself.
We created a bespoke brand with a unique character to highlight the spiciness of both cultures through
a vibrant color palette, playful graphic universe, and slang approachable language. The creative process tells
a fun, confident, and compelling story with immediacy to empower what both cultures and flavors are about
and what they have to share with the world.
Creative Direction: Cristina Donado.
Graphic Design: Cristina Donado.
Photography: Kevin Barbosa.
Photography: Kevin Barbosa.
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*The work displayed has been created by Wagon Design Studio, including work that may not be published by clients due to external causes.
The work here may be modified by Wagon Design Studio to showcase the extent of the services provided.*
